Persuasion, on the other hand, is an ethical communication technique , based on the transparent presentation of various arguments, using evidence and benefits.
The purpose is to create awareness and motivate an action that is advantageous for both the sender and the recipient of the message.
Persuasion respects the freedom czech republic mobile number of choice while manipulation undermines this freedom by exploiting psychological pressure and vulnerability.
First lever of persuasion: Reciprocity
Do you remember that store/brand that invited you to try its products for free?
And do you remember that need of yours to reciprocate the gesture, perhaps by purchasing the product in question?
This happens because when we receive something we feel obliged to reciprocate.
The lever of reciprocity is based on the psychological principle according to which people feel obliged to reciprocate a favor.
In short, if we are the first to give something, we will receive a reward.
The principle of reciprocity is common in all cultures, in fact this lever is used in marketing strategies at a global level.