The state of B2B marketing on social media

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There was a 20% increase in B2B marketers’ investment in social media marketing in 2023. And although paid content distribution overall decreased (down 14% from 2022 to 2023), the majority (up to 85%) of the funding went to paid social media.

If we look at the statistics, we consider the most convincing to philippines mobile database be the one from Insider Intelligence, which shows that 60% of B2B marketers identified social media as the most effective channel for increasing revenue.

Today, companies are not only using social media to market their products and services. For example, McKinsey has described four main reasons why brands use social media. These include responding, monitoring, amplifying and influencing customer behavior .

Above all, the last point “influencing customer behavior” underlines the importance of using social media in B2B marketing.

Understanding B2B customer behavior
And why is understanding your customers as individuals so important? It’s a critical prerequisite for creating an effective B2B social media marketing strategy . The modern buyer wants more than just a purchase. They want a personalized and seamless experience .