Solves problems, particularly difficult or socially significant ones

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The Explorer"

It helps people express their individuality, breaking away from convention, which is characteristic of brands that present new experiences and are risky (examples: Red Bull, Jeep, Virgin).

4. "The Wise Man"

It plays an educational role, uses intelligence and analysis to understand the world and constantly seeks new sources of information (examples: Google, Hewlett Packard).

5. "The Hero"

. The hero's main motivator is to prove his worth, and his greatest fears are weakness and failure. georgia mobile database (Examples: Nike, Amazon.)

6. "The Outlaw"

It appeals to people who feel excluded or marginalized. It is representative of brands that break with category conventions or compete primarily by projecting a rebellious attitude (examples: Diesel, Harley Davidson).