Poor contextualization of the introduction

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The opposite of the previous point is also a problem. In an attempt to get straight to the point, it is common for some writers to write very direct introductions, as if it were just a call to reading, without contextualizing the approach to the content. As with the lack of objectivity, very short introductions end up not making the content interesting to read.



The best way to know how to approach an introduction is to interpret the title of the text well. In 90% of cases, the answer to what the content needs is there. Let's look at some practical examples of how to do it:

Title: “How Content Marketing can contribute to your company’s business.”

Inadequate: Explaining how Content Marketing works for businesses.

Indicated: contextualize about Digital Marketing and its importance, the new consumer behavior on the france mobile database web and the factors related to the most important issues of the idea that the content should develop and the explanation of the title's promise.

Title: How to measure ROI in Content Marketing strategies.

Inadequate: Explaining what Content Marketing is, what it is used for, and how it works. If the reader searched for information on measuring return on investment, it means that they already understand this entire initial process and, therefore, your introduction becomes irrelevant.