But wait... What is indirect marketing?

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In their eagerness to attract our attention, many brands go from being direct to intrusive, crossing a line that does more harm than good. That is why it is necessary for companies to find a balance and implement indirect marketing strategies that help them attract customers and build relationships in a natural way that benefits the brand and the people.


Direct marketing and indirect marketing
Direct marketing is the most familiar to most of us, and involves sending advertising messages to specific finland mobile database groups of people. It ranges from the latest commercial you saw on TV to the emails that arrive in your inbox with your name on them.
Direct marketing focuses on the product or service and its goal is usually to attract the attention of the target and persuade them to do something (such as make a purchase). In that sense, it is a great way to boost sales in the short term. It is also useful for brand positioning.

Indirect marketing has a broader audience and its purpose is to generate value for people. Thus, the focus shifts from focusing on the product or service to focusing on people.