Strategy: How to get it carry out

[samiaseo222]

Once we have clear objectives, it is time to define how we are going to achieve them . Here we must think about different factors, especially the resources we have or will have available . Their efficient allocation to the tasks of content creation and, where appropriate, distribution and/or promotion are key to making a realistic approach.

But before that, it is important to a detailed analysis of the public we are targeting , which is distinguished between people who know us and people who do not, and to establish in each case a roadmap italy mobile database of intentions and desires to be fulfilled that we can satisfy. Among those who know us, we must distinguish between those who are clients and those who are not , which implies recreating what someone who has tried our product or service thinks, and someone who needs it or is looking for it but who has historically decided on other alternatives.

If we have in mind the different audiences we are targeting, each of which can be associated with a different objective, the question is what to offer them in each case to satisfy or create a demand . And it is also important to think about where that demand is being produced (is there a recurring search on Google, regular conversations on Twitter, need associated with certain times of the year, etc.) to influence those scenarios in an optimized way .

In reality, it all comes down to: who is interested in what I can say about the area in which I have useful knowledge and experience, at what times and how can I reach that person in a natural and non-intrusive way , which results in value and a possible budding relationship that extends over time with positive impacts for both parties. From all this reflection arises the type of content we will make (topics, formats, tone...), the location/distribution for them, the periodicity and the path to conversion.