The pandemic upended how food manufacturers did business, either forcing restaurants to close altogether or provide takeout, while also paring down what grocery stories brought to their shelves.
For Polidori Sausage, they recognized how they needed a new sales channel to boost their support of their customer needs, whether those sausage lovers hailed from Colorado or across the US.
In order to drive a much-needed new avenue of sales to compensate for losses through the pandemic, the food brand looked to direct-to-consumer (D2C) ecommerce utilizing WooCommerce, creating opportunity not only for recovery, but to deeper enable future growth.
When Polidori first approached Inverse Paradox to explore this opportunity, the agency fantuan database ran a diagnostic on the established website to determine if Inverse Paradox could dependably inherit the website as well as assess if the theme and existing configuration was viable to extend for WooCommerce.
Paradox moved quickly to enable a WooCommerce-powered site that included Square and PayPal payment gateways. The catalog was loaded, and the theme was tweaked to include a shopping cart, my-account functions and other ancillary navigational and interface elements. Most importantly, complex rules for local delivery versus national shipping were configured to, say, establish integration with ShipStation to streamline management of fulfillment activities.
The entire process took less than 60 days including necessary validation, quality assurance and training activities to assure it was a successful deployment.
Almost immediately upon launch, the ecommerce channel began generating sales due to its established traffic and the exceptional marketing strategies across email and social media networks.
“We’re a small agency with a lot of capability and dedication to our clients,” says Harner. “All of our clients will tell you we’re dedicated and we go above and beyond for them and they feel like we’re part of their in-house team.