There are many different channels

[fathema022796]

Profound relationships with customersOver 55% of people feel more connected to a brand if they use messaging apps. It makes WhatsApp marketing a bulletproof strategy for building long profound relationships with customers. Maintaining such a connection, in turn, helps brands cut expenditures as customer retention is 5-25 times cheaper than acquisition.Out of the box, WhatsApp provides business with a robust set of opportunities for personalization.

For instance, you can send personalized welcome messages, special uae phone number list offers, birthday congratulations, and so on. Such an approach keeps customers more engaged with a brand – 78% of consumers say they expect personalized marketing messages.Higher conversion rateChoosing a perfect channel for your initial contact with customers is crucial. People may get disgruntled with phone calls while staying inaccessible through email or social media.

Here is where WhatsApp comes in handy to nudge your prospects towards the purchase. Businesses say that customers answered 40% of their WhatsApp messages.Better yet, messaging drives conversions. Namely, messaging after initial contact with a prospect can increase the conversion rate by 112.6%. However, WhatsApp marketing is not the only way to boost your conversions. If you want to learn some more tricks, follow our comprehensive guide on conversion rate optimization.