Data collected during the summer quarter confirm the tendency of Italians to buy online.
Obviously, comparing with the spring quarter, corresponding to the lockdown, the summer data is down. This is easily explained by the fact that from March to May, there was a real impossibility of going to physical stores and therefore online stores were an almost obligatory choice.
The comparison with the same period of the previous year, on the other hand, shows how namibia cell phone number list the population, once the period of restriction has been overcome, continues to buy on the web even if physical stores are open, after having become familiar with the eCommence world.
Considering this, it is essential for businesses not to neglect the online world and adopt omnichannel marketing strategies to personalize the user experience and nudge the customer towards choosing the brand.