Any good marketing strategy cannot be separated from a deep understanding of your target audience, i.e. your “ buyer personas”.
“A Buyer Persona is a semi-fictional representation of your ideal buyer based on data, interviews, and educated guesses. It’s essentially a definition of your ideal buyer presented in a way that makes it seem like it ’s talking about a specific person.
With these words, HubSpot defines the concept of buyer personas: technically it is a fictitious taiwan cell phone number list representation of the target audience, concretely we can define a buyer persona as the archetype of its ideal customer built thanks to the different information collected.
It is therefore important for marketers and strategists to create model customer personas, taking into account the demographics , behavior , interests , goals or pain points of the potential user.
This data can be collected through interviews with real customers, surveys, market research, data analysis platforms such as Google Analytics, Facebook Audiences as well as through comparison with all business functions involved in the process.
In the phase of defining your buyer personas, it is important to go beyond the collection and analysis of socio-demographic data and to be able to bring out values, anxieties, frustrations, lifestyle habits, purchasing habits, that is to say all the values of the company. Psychographic information that we must Get to know our typical customer in depth : only in this way can we know their needs, anticipate their desires and create content and offers that are more in line with their expectations.
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