A good way to validate these ideas

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If the CEO has a big ego and thinks he can come up with all the ideas and all the answers, then that CEO should at least get involved in the initial stages of planning, when the analysis is done, the assumptions are set, the historical data is analyzed, the goals are set, the objectives are set, and put his ideas through the process, put them through with a humble view that allows those ideas that he truly believes in to be validated, tested, and measured in the planning process and in the execution process. And if the results show that these ideas don't work, the CEO has the good sense to accept that they must be removed from the process and allow the other, probably more substantiated and rational ideas to follow their path.


By doing this, the CEO prevents his ego from greece whatsapp number data sabotaging your digital marketing campaigns . How to incorporate good ideas from the director into digital marketing campaigns? that the ego imposes on the CEO so that he can impose them on his marketing team, is to subject them to A/B tests, which in digital marketing we call A/B testing. If the marketing team has a proposal already supported by analysis and metrics, and the CEO has another proposal that is born simply from his intuition and his ego, then what needs to be done is to develop both and put them to compete against each other in the execution of the campaign to see which of the 2 generates the best result.