To truly understand and meet their needs, brands need to go beyond conventional boundaries, creating more appropriate and sophisticated strategies. 1. Honesty and Transparency: How to Build Lasting Trust Gen Z is better at reading brands than any previous generation.
They seek transparency, from . Brands that focus on flashy advertising without substance will quickly be eliminated from the priority list. Notable fact: McKinsey reports that 63% of Gen Z are willing to boycott a brand if they find information that is dishonest or inconsistent with their ethical values.
Application: Disclose information about hong kong telegram data production processes, raw material sources, and social responsibility. Avoid advertising campaigns that overpromise and instead focus on the real value of the product. The Ordinary cosmetics brand is successful thanks to its "less is more" philosophy, transparency from product ingredients to specific uses, creating absolute trust with Gen Z.
Sustainable Values and Social Responsibility: Keys to Emotional Connection Gen Z doesn’t just shop, they want to know that every dollar they spend is contributing to a greater good. This is a generation that prioritizes brands that demonstrate social, environmental, and community responsibility.
According to First Insight, 75% of Gen Z are willing to pay more for sustainable products. Application: Invest in environmental protection campaigns, such as reducing plastic waste and using environmentally friendly packaging. Build charity or community support programs, integrate into communication strategy.