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Stories, a format still under-exploited by the media?
journalism
February 12, 2019
Reading time. 3 min
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By Alexandre Bouniol and Barbara Chazelle, France Télévisions, MediaLab

Stories have invaded our daily lives. On average, 500 lithuania mobile database million people consume stories on Instagram every day . With this global craze, most media outlets have seized on them, with varying degrees of strength and conviction. At the French-speaking mobile video meetings last week in Paris, it was time to take stock and share. Stories have not finished making headlines…

Some “quick and dirty” extras…

For the media that have adopted them, stories now have a full place in editorial production. This is what David Botbol, ​​deputy director of the sports editorial team at France Télévisions, emphasizes. "It's an activity that is very much integrated into what we do every day."

But in most cases, it is rather a production of complement to the "classic" activity of journalists. At Le Figaro , journalists publish a story every morning via their application to summarize all five pieces of information to remember at the start of the day. The graphic creations are simple and encourage the "swipe up" which allows access to the article in question. At Libération, Instagram Stories are also mainly used to generate traffic on the newspaper's website via images and text to encourage people to swipe.