A large amount of information.

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Serious workload.
Constant changes that will take a long time to adapt to.
The possibility of fatigue or even burnout from the circulation of information and work issues.
Inability to immediately see the effect of your activities.
A specialist has to keep in mind the functions of all departments where a large number of people work, plan and forecast.
Basic skills and requirements for a brand manager
Theoretical knowledge:

Understanding the basics of the concept of afghanistan telegram data brand, competitive advantage, and market positioning.
Economic disciplines, marketing, advertising, law, psychology.
Hard skills:

Ability to calculate and analyze.
Knowledge of the brand platform development process.
Impact on brand KPIs.
Suggestions for promotion campaigns.
Drawing up a media plan.
Evaluating the effectiveness of one's own work.
Soft skills:

The ability to listen and ask questions.
Negotiation skills.
Knowledge of how to motivate colleagues and the team, especially the sales department.
Understanding how to properly convey your point of view to your manager.
Openness and honesty.
Developed emotional intelligence.
A specialist must be able to effectively present their product, give a presentation about its benefits. The skills of a speaker will be very helpful in this, especially when you have to speak at specialized forums, exhibitions, and other events on behalf of the brand.

Read also: Brand voice: what should the communication strategy be.