Many people have heard of remarketing, but not everyone fully understands what exactly the term stands for. In this article, we will take a detailed look at what remarketing is, how it works, and why it is worth using in modern business.
Remarketing is showing ads to users who have already visited a website, performed a targeted action on it, or responded to a brand’s posts on social media. You’ve probably encountered poland telegram data remarketing yourself. For example, when, after visiting an online clothing or footwear store, you noticed ads for sneakers on other websites that interested you.
Remarketing allows you to build a sales chain, attract potential customers who have already shown interest in your product or service, make repeat sales, and effectively interact with an interested audience.
In the face of constant competition and a large number of offers, remarketing is becoming a key tool for returning potential customers and obtaining targeted actions (conversions).
How does remarketing work?
Remarketing works by using cookies to track user behavior on websites. When a user leaves a website, they are shown targeted ads that encourage them to return to the website and complete a purchase (targeted action).
How remarketing works
Remarketing example. Victoria looked at headphones in an online store, but did not make a purchase and left. Perhaps she did not find the model in the right color or was put off by the price, or perhaps she was simply distracted. The marketer sets up advertising for all users who visited the product page - Victoria will see an ad with headphones that she liked and remember that she did not complete the purchase.