First of all, we can highlight the main ones:

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Sweepstakes and contests are a great opportunity to attract new leads, increase brand awareness, and increase the number of followers on social media.

But even this seemingly easy way of promotion has its lithuania telegram data own characteristics and mechanics.

We will analyze what features exist and how to properly conduct contests and sweepstakes to achieve high results.

We determine the goal, budget, rules and tools
Before holding a raffle, you need to determine its goal, budget, tools, and rules.

Let's start with the goal.


audience engagement
increasing brand awareness
increased activity
increase in sales
The next important point is to determine the budget .

Consider all possible costs: prizes, advertising, wages for the organizing team, and possible additional expenses.

Determine which platforms your audience is most active on (Facebook or Instagram) and determine a budget for promoting the giveaway if necessary.

Next, we move on to the mechanics of the draw .

I have identified the main ones:

Minimal action required from subscribers
For example, like, subscribe, repost, tag a friend, leave any comment, etc.

The audience puts in a little more effort
You need to take a photo of the product and post it with a page mark, etc.

We encourage our subscribers to be creative.
For example, this could be creating a UGC video, writing a post with feedback and a rating, etc.

But remember! The more conditions you have to meet to participate in a contest, the less likely it is that fewer people will participate.