The other solution that Meta proposes to medium and large companies is WhatsApp Business API , an alternative that allows WhatsApp Business to be used by multiple users (and not just from 5 devices like the WhatsApp Business App) to meet marketing, sales and support objectives .
WhatsApp Business API does not have a user interface, but must business owner data be connected to a software like Smshosting to manage conversations with customers, send and receive messages.
As you can see in this image, you can try Smshosting for free and access the WhatsApp section , where you can test the service or proceed with the configuration The interesting thing is that in Smshosting you also have other channels available to send mass messages to customers, such as SMS from the web , RCS messages or sending newsletters .
But let's get back to WhatsApp
WhatsApp Business API conversations - which you can start with platforms like Smshosting - are of two types: message templates or service conversations . Let's look at them specifically.