Write irresistible headlines
While Instagram is essentially a visually-focused platform, captions play a vital role in engagement. You can use captions to give context to your posts and grab people’s attention.
Instagram captions have a character limit of 2,200 characters. So in addition to writing catchy short notes to grab attention, you can write detailed captions to share detailed information with your audience.
This is where good old copywriting comes in. You can either hone your copywriting skills or hire a dedicated copywriter to do it for you. But make sure your posts have headlines that your audience can’t ignore.
If you take one lesson from this article, let it be this: Invest in high-quality visuals.
Invest in high-quality visuals
To understand this further, let’s go back to 2010 when Instagram was born. In the beginning, Instagram was a photo and video sharing service . Photographers and videographers shared their work with the audience, and high-quality images and videos were highly valued.
While Instagram has evolved into a social media platform over the years, quality photos and videos still get the best response. So focus on creating stunning visuals to maximize engagement and get free Instagram likes.
5. Get inspired by other brands
Competitive analysis is a big part of Instagram marketing. If your competitors are active on Instagram and getting excellent engagement, research what they are doing and try to implement the same into your Instagram strategy.
Let's say you're a sportswear brand trying to reach a younger audience. You see Nike as your competitor on nurse database Instagram because the brand has over 200 million followers and high audience engagement.
When you analyze Nike’s content strategy on Instagram, you’ll find that the brand invests heavily in influencer marketing. Nike regularly partners with athletes around the world to reach a global audience and increase engagement.
nike-instagram
So, you can also connect with influencers to reach a global audience and get more likes and engagement.