What It Is and How It Works

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"Today we're seen as a social media company, but at our core we're a company that builds technology to connect people, and the Metaverse is the next frontier just like social networking was when we started. Our hope is that within the next decade, the Metaverse will be reaching a billion people, hosting hundreds of billions of dollars in e-commerce, and supporting jobs for millions of creators and developers."

(source Sole24 Ore )


So, what do we mean by Meta Ads? These are advertising doctor data activities aimed at reaching your customers and potential customers on Facebook, Instagram, Messenger and WhatsApp .meta_ads_what_isMeta Ads basically allow you to reach your target audience when they browse the Facebook feed, watch Instagram Reels or check their Messenger email. There are various Facebook Marketing objectives for which a company can use Meta Ads, including increasing online sales, increasing traffic in the store or attracting new customers .

In the next paragraphs we will analyze in detail the specific objectives that Meta Ads offers you



Meta Ads: Goal Analysis
Let's get straight to the point: when you create a campaign, Meta presents you with a list of objectives. How do you figure out which one to choose?meta_ads_goalsThe OBJECTIVE is the first thing we need to ask ourselves when we create campaigns, assuming that we have first performed the analysis of the target and the marketing strategy at a global level.