How to use Instagram Ads?

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Instagram Stories
Stories are videos that have a 24-hour lifespan. This format is booming, as it works very well to humanize the brand, awaken emotions and generate engagement.

You can also make your content even more eye-catching using Instagram apps:

Boomerang: Create fun videos that play forward and backward.
Layout: to make collages of several photos in a single image.

Instagram uses the same tools as Facebook through the Ads Manager. There you can create your campaign, modify it and monitor it whenever you want.

To create your campaign, you must select the post you want to promote, the goal you want to achieve, your budget, target audience, and other details. You can also do this through the Instagram app or your fan page.

One of the best features of Instagram is that it allows you to target your audience very precisely. car owner data This way, you can ensure that the people who see your ad are the ones who are most likely to be interested in your message.

You can segment your ads by:

Location
Demographic data (such as age and gender)
Interests (based on accounts they follow, ads they click on, etc.)
Behaviors on and off Instagram
You can also segment your audience based on their connections, like this:

Custom Audiences: Ads to reach your current customers through their phone number or email.
Similar audiences: ads for people with similar profiles to your current customers.
Automatic targeting: Instagram helps you quickly build an audience based on a variety of signals, including location, demographics, and interests.