Due to the softened barriers, pages that have not yet made it to the first page will probably receive significantly higher impressions and clicks. SEO experts expect that the easier access will increase the number of impressions of websites that were previously placed on pages 2-4.
It is also expected that slightly more clicks will be belarus phone number list generated on the search results between positions 11 and 20. This will primarily benefit websites that are not or less well optimized. more than before, as users - despite having overcome the hurdle of scrolling - rarely scroll for more than a few seconds before they find what they are looking for and click on a result. But not everyone will benefit from the redistribution of clicks: The top rankings between positions 1 and 10 will probably lose a few percentage points of their click-through rate . However, it can be assumed that the shift from top to bottom will not be too severe. This new function is purely a technical change that does not affect the ranking.
This means that the algorithm remains the same and the first positions in the SERPs will continue to be those that your customers see and click on most often.
Therefore, always optimize your website - this is the only way to achieve top rankings and reach your customers via Google search. Do you need support with this? We are happy to help you with all topics related to SEO , SEA , digital analytics and Amazon marketing - contact us!
By the way: In the USA, Google is already testing infinite scrolling for desktop search. In Germany, the usual pagination is still available at the moment, but that could soon change. Our recommendation: