6. When in doubt, you don’t need to show a face

[shaownhasan]

Externally, this could be as simple as asking your audience, “What do you want to see from us?”

Let’s face it (no pun intended): Not everyone will want to have their face on social media.

If someone is uncomfortable on camera, you can still investor data showcase their expertise while maintaining anonymity. The same goes for the social media team.

As Bari puts it, “You don’t need a face. You can use filters to personify the subject without even showing your face like we do at Jamba. Having a face does help when hopping on audio trends, since a lot of them are based on lip syncing. But you can pair audio with footage of pretzels being pulled out of the oven and it works.”

@auntieannes


♬ Emotional (Instrumental) – BLVKSHP


Get ready to feature fresh faces in your video content
How much you choose to mix up the stars of your social content is up to you. You can take the lead in some videos, and feature coworkers or customers in others. You can stay off-camera forever and lean on your teams. There is no right or wrong way to go about it.