guarantee you an increase in sales: several studies show that customers are willing to spend more with gift cards than using their own money directly.If they then come to the store to use the gift they usa student data received, many times they end up buying more than the amount given.
The mental mechanism is simple:
“
I have a €50 voucher, let's go see what I can find” .Once in the store, there are many items that tempt you, and many times what you think is:
“
well, even if I spend more, in the meantime €50 is free.”And so you end up spending €90 (€50 + €40), which perhaps without the gift card that customer would never have spent.
Finally, gift cards help you attract new customers . Yes, you read that right: let's say a loyal customer of yours decides to give each of his friends a €20 gift card in your store. Well, the first point in your favor is that you have already collected money for a product that you have not yet sold , which is very positive!