Grove Collaborative's online cart via Instagram Shop.

[shaownhasan]

A portion of Grove Collaborative's Instagram Shop featuring a product tutorial video, price, description and link to website.
Why make someone leave Instagram if they can just click on a product tag and purchase something in less than a minute? In the buyer journey, it’s one less click for customers and that’s one less chance for them to abandon the cart.

In our Q1 2023 Sprout Pulse survey, 47% of consumers home owner data say they plan to use shopping features within a platform (Instagram Shops, Facebook Shops, TikTok Shopping, etc.).

Infographic stat call out of Q1 2023 Sprout Pulse survey highlighting 47% of consumers say they plan to use a shopping feature within a platform in 2023.
Even across generations, consumers anticipate using in-app shopping features over the next year.

Infographic data list from Q1 2023 Sprout Pulse survey showing age demographics who plan to use shopping features within a platform in 2023: 18-24 (46%), 25-40 (65%), 41-56 (45%), and 57-75 (23%).
How to act on this:
Consider implementing new in-app shopping features on social media.
Meet your customers where they are. Which social shopping platform or feature do they engage with the most?
Reward social shoppers with exclusive in-app discounts and sales.