Hack 4 – be personal

[robiulhasan]

Your recipients are not to be viewed as statistics, but as people who you need to form relationships with. For this reason, you should not write as a corporation but rather in a personal manner.

How?

To – instead of addressing the recipient with cell phone number in philippines “Hello!”, address them with their first name (“Hello, Sarah!”). However, some argue customers already understand their names are software-generated. For this reason, check the effectiveness of this strategy with A/B tests.

From – instead of sending the email from Sephora: [email protected], you should use the a personal name of an employee, such as Josh from Sephora: [email protected].

Replies – you must allow and encourage customers to reply to your messages, and then, of course, reply back to them. Make it easy on them to begin a conversation, simply by replying to the email you’ve sent.

This is important as it shows the recipients that they are treated as humans and the company cares about them. It allows them to get help with anything they need, reducing barriers to purchases. It also allows the company to obtain more feedback and improve.