Recommendations:
Assign a person responsible for processing applications from the site, check the site statistics for applications at certain intervals and compare them with the reports of your responsible employee.
Install the free version of the Bitrix-24 cloud service and whatsapp number data synchronize requests coming from the site with the Bitrix-24 CRM system.
Run a mystery shopper periodically. In the case of a website, you can leave requests yourself, indicate your additional phone number and check the speed and feedback service of your employee responsible for requests from the website.
If, for example, you have an online consultant installed on your website, then in this case you can quickly and free of charge check your employee, how quickly he responds to a question in the online consultant, how he communicates, whether he works according to the installed scripts or not.
Low quality traffic
Low-quality traffic in this interpretation is when there are enough clicks on the site, but no applications or calls. The reason is obvious. Advertising campaigns are poorly configured, as a result of which the target audience is not attracted to the site. This often happens, especially when the setup and management of advertising campaigns is carried out by an unqualified specialist (an individual, a company employee who was asked to figure everything out on his own and launch advertising on the Internet).
Recommendation:
There is no need to ship plastic windows during the day, and in the evening after work try to figure out and launch advertising campaigns. Everyone should do their own thing, then you get quality. Yes, you can watch a couple of courses, for example, on contextual advertising, and launch it yourself, but believe us, this knowledge will not be enough to get the maximum benefit from contextual advertising within the framework of your company's commercial goals. Our services and rates for qualified setup and management of contextual advertising are presented here.