Step 3. Fill out the information requested in the form

[shaownhasan]

LinkedIn Groups - showing Create Group form from logo and cover image to industry
Group name
This may be the most important part of the form. You need to hook your target audience with the name of your group. Use keywords for the topic or purpose of your group. Let people know relevant facts about your group in the title. For example, whether the group is regional like “B2B Marketing & Strategy Colombia/Latam,” shown in the earlier image. Keep in mind business owner data , you are limited to 100 characters for your title.

Description
You want your group’s description to be brief, but long enough to let potential members know what your group is about. You have 2,000 characters to write your description. But, only the first few lines will show up in the search results. So make sure you convey enough within those lines to grab your target audience’s attention.

Here’s a good example from Search Engine Land.

LinkedIn Groups - Search Engine Land Group Blurb
Industry
While this is optional, it may help you obtain the types of members you’re looking for. You may add up to three relevant industries.

LinkedIn Groups - Create Group form from Location to Discoverability options


Location
This is also optional but may be relevant depending on your industry. In the case of a group like “Writers & Authors,” shown above, a physical location may become a meeting place for local writers.