What is a conversion funnel?

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A “conversion funnel” (also known as a “sales funnel”) is a term that helps you visualize and understand the flow through which a potential customer arrives at your site and then takes the desired action (i.e., converts). This process is often described as a funnel because you are guiding the customer to your conversion point. And these prospects come from a variety of methods such as SEO, content marketing, social media marketing, paid advertising, and cold outreach.

Conversion rate optimization can happen at every stage in the funnel to improve the number of people you lead to the most important action. To do this effectively, you need to think about the user cambodia number data at every stage — what they want, and how you can give it to them.

A typical conversion funnel has several stages: awareness, interest, consideration, intent, and finally purchase (purchase).



Here's a quick rundown of what to offer for each step of the funnel:

Creating your funnel
Before you bother creating different offers for different stages in the funnel, you need to make sure you’re tracking those goals properly. The first step is to set up funnel visualizations in Google Analytics . When building your funnel, focus on these three things: