Many companies use Google, Facebook or Twitter for their advertising promotion. However, LinkedIn is also a very influential platform in the field of B2B marketing - a social network with more than 700 million users, where advertising can be a great way to increase brand awareness and website traffic or to get contacts with new potential customers and turn them into paying customers. In this article, we will look at what forms of advertising are available here, how to start a campaign, what to watch out for and what other ways there are to get more attention on this social network.
Types of LinkedIn Ads
LinkedIn offers advertisers several advertising options. When choosing the right form, it is worth considering the financial possibilities, the audience you are targeting, and the purpose of the message. The types of ads you can encounter on LinkedIn include:
Sponsored content appears to users on mobile phones and computers as part of the news feed among organic posts. It is distinguished from organic posts by being labeled as an advertisement. It can be a video, an image, or a series of images ( carousel ads ) that users click through on their own.
This type of advertising should feel natural and people should feel like they are looking at useful and relevant content, not a commercial message. You can use content from a blog, website or other social networks here. The headline of the ad should not exceed 70 characters and the main text 150. You can attract attention by sharing interesting human stories to create emotional connections with the audience.
Creating a video version is a bit more expensive and time-consuming, but it is a great opportunity to differentiate yourself cash app database from the competition. It should be remembered that the first few seconds are crucial for gaining attention and include subtitles in the video so that users can play it and get something out of it even without sound.
For rotating ads, it is recommended to start with three to five images and gradually increase the number if successful.
Sponsored Messages allow advertisers to promote by sending messages directly to users through LinkedIn's InMail app. The platform controls how many such messages recipients receive and tries to regulate this number so that there are not too many and the advertising message is not lost.
The text sent should be short and to the point. To gain brand awareness, you can invite recipients to webinars, share blog posts, or update them with industry news. To gain paying customers, it is more appropriate to introduce products, send tutorials, and share stories of those who have already purchased the product or service offered.