Who is he? Mark Rober is a Streamy Award-winning creator with a focus on science and engineering content

[shaownhasan]

By creating content around questions audiences didn’t even realize they had, he creates something that’s impossible to resist.

What can brands learn from his content? Answer frequently asked questions with your content. Addressing questions before they come up is even better.

Come up with fresh content ideas by thinking about what your audience band data might not know to ask. What wow-worthy information can you provide them? Whether it’s industry or product-related, it’s bound to get a reaction.

Tabitha Brown
Who is she? Tabitha Brown is a vegan content creator and actress. Her wholesome approach to cooking and nutrition has earned her more than eight million followers across Instagram and TikTok.

After winning her first Streamy in 2020, Brown’s career exploded with new opportunities both online and off. Recently, she even took a step away from her recipe book to create a limited edition clothing line in collaboration with Target.

What can brands learn from her content? We all know the internet isn’t always the most uplifting place to be. Brands can take a page from Brown’s book by creating wholesome, supportive spaces for their fans.

Whether it’s a Facebook Group dedicated to celebrating career wins or a Discord chat for product and lifestyle advice, creating connections through kindness can build strong brand affinity with fans of all ages.

If you’re not seeing any major content creators that align with your brand, don’t panic. Social media is home to an infinite number of communities. Content creators—of all sizes—sit at the heart of them.