Two questions remain:

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That in itself speaks in favor of AdWords, because the basic market is there. The next question is whether the ads are actually clicked on, or whether searchers prefer the organic search results.

There are different figures for this - they range vk database from 15% to 50%. Since good and relevant ads appear high up on the results pages for search queries, even a lower percentage would be significant. So from this point of view, AdWords ads are generally promising.

How many conversions (i.e. customers) do you get from your AdWords ads? ... and
Are AdWords campaigns worthwhile regardless of the industry and products?
Question 1 cannot be answered in general terms - you guessed it. The conversion rate depends in particular on the intensity of competition for the specific keywords and of course also on the quality of your AdWords campaign.

Everything has to be 100% right here – from the keywords to the ad texts to the landing pages. After all, Google also calculates a so-called quality factor for your ad . And this has a significant influence on the prices you have to pay for your clicks.

Estimate the profitability of a Google Ads campaign in advance
However, you can calculate – in advance – how your Google Ads campaigns must perform in order to be successful. For example, if your only conversion is the purchase of a product with a margin of EUR 100.00, then theoretically an AdWords campaign can cost a maximum of EUR 99 in order to still get an ROI greater than 1. Now, if you assume (again as an example) that a click on the AdWords ad costs EUR 1.00, you can use a maximum of 99 clicks to achieve a conversion (i.e. the purchase).