Finally, before sending your brand new report to your client, be sure to review it one last time to confirm that it’s telling the right story.
Does it properly illustrate what you are working on and how it is positively impacting their overall business goals?
Does it use language that is easy to understand and that your client will care about?
Not everyone is an SEO expert, so it’s bahamas number data to make sure the report you’re presenting is easy to understand. For example, if you’ve made it clear that their overall search visibility has increased, will they understand that term and what it means? If not, have you made sure to explain what it is and why it’s important? Try to look at the report from your client’s perspective and see if you can find true value in the data you’re presenting. Taking this extra step can really help solidify your report and ensure that it’s the best representation of your work.
Schedule your report to be sent automatically.
Within the Custom Reports section of Moz Pro, you can set up your shiny new report to be emailed weekly or monthly to help keep your clients up to date on the status quo. You can also choose to email the report directly to someone who can participate in seeing the results of your SEO efforts, such as colleagues or stakeholders.
The most important thing is to make sure your clients know what they are paying for! They want to see tangible results that are specifically applicable to their business. A well-crafted, intentional SEO report will both make your job easier and help your client relax knowing that their investment is paying off.
Welcome to the latest installment of our educational next-level series! Our last episodes covered how to transform low-value content and track the right keywords for your local business . Today, Meghan is here to share all the juicy details you need to include in a truly compelling SEO report for your clients and how you can create your own with Moz Pro. Read on and level up!
Take a final look.
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