Our Process Outreach

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Considerations for Agencies vs. Brands in Local Sponsorship Campaigns
Agencies, especially if they’re creating sponsorship campaigns for multiple clients, can cast a wide net and choose from the best opportunities that come back. Even if a potential partnership isn’t a good fit for a current client, they can work for a client down the road. Brands, on the other hand, need to be a little more purposeful and mission-focused when prospecting and outreach. If they’re reaching out to organizations that are clearly a bad fit, they’re wasting everyone’s time.

Brands also need to be extra careful because they azerbaijan number data an image in the eyes of consumers to protect. As with any outreach campaign, there are dos and don’ts and best practices that everyone should follow (be respectful; don’t over-email), but brands are especially vulnerable to outreach missteps.


Once we’ve identified local organizations in a given metro area, we recommend reaching out via email to introduce ourselves and learn more about sponsorship opportunities. Over two years, the ZipSprout team has A/B tested 100 different email templates.

With these initial emails, we’re trying to inform potential new partners without confusing or scaring them. Some templates have resulted in local organizations thinking we’re asking them for sponsorship money or that we want to charge them for a service. Oops! A/B tests have helped us find the best wording for the description and, as a result, the response rate.

Here are some of our lessons: