Invest in an employee advocacy program

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Employee advocacy fosters consistent brand conversations and helps maintain visibility. Content shared by employees often drives higher engagement, as people are more likely to trust and interact british student data with posts from individuals they know.

Ultimately, employee advocacy turns your workforce into brand ambassadors, amplifying your message and building trust.

Benefits of measuring share of voice
Some of the benefits of measuring share of voice include:

Perform competitive analysis on a market-wide scale. Get the big picture of how competitive the market is and whether you’re an up-and-comer or the dominant player in the industry.
Use SOV as a way to segment your target audience. Calculating SOV is a powerful way to analyze your audience, but you can take further steps to organize this data into segments for more insight into your strengths and weaknesses. Look at your SOV within crucial regional markets, demographics and more.
Evaluate the success of your marketing campaigns. If you launched a campaign recently, determine whether you made gains in your SOV that indicate your marketing message and tactics were effective.
Improve future campaigns based on findings in SOV reports. Use the insight from your analytical reports to expand your reach, get involved in social conversations and ensure your voice is amplified across marketing channels.
Tap into your share of voice data
Your social data holds a wealth of knowledge about your brand’s share of voice and how to increase it. Capitalize on this valuable intelligence to expand your reach, strengthen your brand and uncover rich customer insights.