Google: Sharing the spotlight across the C-suite

[shaownhasan]

For a multinational, publicly traded corporation like Google, having executive thought leaders on social can be a significant risk (even more so than for startups or small companies). For this reason, some members of the C-suite might not be present on social at all, while others take a restrained approach.

Google’s CEO, Sundar Pichai, chooses the latter, and shares job seekers data well-curated content like highlights from earnings calls, clips from conversations with leaders at other companies and reflections about the future of global emerging technology on LinkedIn.

A LinkedIn post from the CEO of Google about a week he spent traveling in Japan on behalf of the company

Similarly, Google’s Chief Sustainability Officer Kate Brandt shares how Google technology enables sustainable practices, like finding the perfect location for a solar farm, from her account. She also shares new pathways the company is creating for clean energy and AI-powered sustainability.

A LinkedIn post from Google's Chief Sustainability Officer about using Gemini and Google to find the locations for sustainable energy locations

Melonie Parker, Chief Diversity Officer at Google, uses her voice on LinkedIn to draw attention to corporate initiatives tied to employee resource groups, partnerships with HBCUs and collaborations with nonprofit organizations.

A post from Google's Chief Diversity Officer about the company's celebration of National Native American Heritage Month

It’s clear Google executives are in lock-step with their internal communications and content teams, and play an essential role in shaping their public narrative and steering attention toward their company roadmap.