How can an advertiser place a label?
There is another format here - circles. You can write down the data about the advertisement and erid in the creative or in the next post. Here you can specify the marking in both cases at once.
Advertisement placed in a mug and an example of labeling
Instagram Ad Labeling*
The issue of marking on prohibited sites should be approached this way - it is better to mark. On the one hand, such advertising is not accessible to Roskomnadzor and cannot be controlled by it. However, the FAS states that any types and formats of advertising on the Internet addressed to users in Russia must be marked. Otherwise, this is a violation of advertising legislation.
Many large advertisers in the market prefer to label their Instagram ads. Small companies sometimes ignore labeling and do not indicate the identifier and other mandatory points on the ads.
Otherwise, the requirements for this platform are the same - the company indicates the token and other points directly on top of the photo, video, or writes it in the post.
* Belongs to the Meta company, which is recognized as an extremist organization and banned in the Russian Federation.
Marking on banners
When placing online advertising on different sites, there are the following marking options:
The marking is hidden in a special menu, the word "advertisement" remains on hong kong phone number list the banner. For example, Yandex - the operator of advertising data makes such marking automatically upon publication.
Example of contextual advertising marking on Yandex sites
You can also place the identifier in the “Advertisement” mark, and indicate the rest on the banner.
The token can be included in the link. Let's see how the advertising data operator "Ozon" marks advertisers' banners on its website.
Note that you can use a token in a link not only in a banner, but also when placing ads in other formats. For example, when it is important to track clicks on a link.