What are the tasks of HR branding?

[Joywtome231]

Both pictures need to match. When the media is all positive about the company, and from reviews of former employees the applicant learns about salary delays or inadequate management, the success of your HR brand will be at risk.

Company website
In classic branding, much depends on the brand identity, i.e. the logo, corporate style and other external attributes. For the development of the company's HR brand, these attributes are not the main element. But applicants will definitely look at your website, read social networks, pay attention to the tone of voice, i.e. how you address the reader.

You can show the life of the company or write in a light and ironic style. In belgium phone number list both cases, people read the tone and style of communication accepted in the company.

We invite you to subscribe to the Compass team blog on Telegram . There we talk about project management tricks, share articles on marketing and our observations on effective interaction with colleagues.
Work with the HR brand goes in two directions. The company must develop an internal and external HR brand.

Internal HR branding
The influence of a strong company HR brand extends to its employees.

The tasks of forming a successful internal HR brand include:

Implementation of onboarding , i.e. a system for adapting new employees;
Support from the first days from the company's management and the team as a whole influences the employees' desire to work and be useful.