The sales growth curve in the pet food sector has seen a similar trend to that of LCC also in terms of channel preference: decline in hypermarkets (due to movement restrictions imposed during the lockdown) and growth in supermarkets and convenience stores .
In addition to that of large-scale distribution, it has also proven necessary The offer of specialized stores , since these establishments market specific foods for particular nutritional purposes and veterinary medicines, mainly intended for pets with health problems (heart, liver, urinary diseases, etc.), as well as hygiene products and specific pesticides for the disinfection of animals and the domestic environment.
From the first week of the oman mobile database emergency, as in other sectors (one in particular: pharmaceuticals – in addition to mass distribution, as indicated above) and in parallel with the massive waves of purchases in physical stores, FMCG related to pet food and pet care experienced a boom in online sales , an increase of around +100% compared to the previous year in the first six weeks alone.
The e-commerce channel has grown more and more , especially because it has allowed social distancing to be maintained, avoiding long queues in front of stores and overcoming the distances that were not allowed to be covered during the first lockdown, making it the safest means of purchasing.
Regarding dog and cat food , in March of last year alone, online sales in the sector of general operators (such as Amazon and large distribution chains) recorded a growth of 220% compared to the same month in 2019, managing to reach in one month the level of sales equal to 25% of the total sales of 2019.