Pepsi: The soda that dilutes protests?

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With two campaigns that had to be cancelled for being offensive, Pepsi has the unfortunate lead in this. In 2015, they ran an ad in India that was criticised for trivialising the protests in the country at the time. The video shows students protesting with a hunger strike, only for one protester to break the strike after being tempted by a bottle of Pepsi.

You’d think they would have learned their lesson, but israel mobile database in 2017 they released another ad that caused a wave of disgust. In it, model Kendall Jenner manages to break up a Black Lives Matter protest by offering a Pepsi to the police. Black Lives Matter organizer Elle Hearns said the ad “minimizes the sacrifices people have historically made in protests.” The ad was pulled just hours after its release, following widespread condemnation.



McDonalds: An empty symbol
For International Women’s Day in 2018, a McDonald’s in California turned its golden arches upside down to become a “W” (for “women”). In a statement, Wendy Lewis, McDonald’s chief diversity officer, said: “We launched our iconic arches for International Women’s Day to honour the extraordinary achievements of women everywhere and especially in our restaurants.” The brand was accused of making “empty gestures” and pointed to low pay and poor working conditions for women at the chain.