The depth of a product line is the variability of one product

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The brand's website presents all lines, differing in the purpose of the products.
Length
There are several products within a line. Their diversity is an indicator of the length of the product line. It is important to consider that the line should, on the one hand, cover the customer's needs. On the other hand, too many products in a product line can be harmful. Its components will start competing or the audience will not understand their purpose.


Example of a product line for a specific skin type
Depth
Different volume, packaging, weight or configuration. For example, chips are presented in different packaging options.


Integrity
The indicator is characterized by a set of interrelated products within a line. There is peru phone number list a main product and several products that complement it. They must be interconnected by purpose and completely close the client's problem.

For example, after purchasing a car, you are offered to purchase additional products or services. These could be seat covers, a child seat, a set of cleaning products, or an extended warranty and insurance.

Different types of goods or services may have all of these characteristics or only some of them.

Types of rulers
Product lines are formed according to different principles. Let us list the types of lines based on the characteristics of the goods:

Stepped - the line consists of products that have different functionality, quality, price. For example, an electronics brand offers a line of smartphones with different sets of characteristics.
Variable - the line includes several variants of one product. An example of a product line is the same chips with different flavors.
Complex — one line is aimed at solving one problem. For example, a set of car chemicals, a nutrition program for weight loss.
Types of rulers
Product lines can be classified based on sales strategy, market, and audience. Let's look at different typologies.