Create a community where club members can communicate and support each other

[Joywtome231]

Associated needs
Linked needs are those needs that are interconnected with each other, they form a complex perception of a product, good or service. Understanding these connections helps companies realize how their offering can satisfy several needs at once.

Let's look at such needs using a fitness center as an example. Clients may come to a fitness center with basic needs: the desire to lose weight or improve their physical fitness. But a deeper analysis can identify a number of related needs:

Clients want to work out in a group or in a gym because they can’t bring themselves to do regular workouts at home. They look to the fitness center for motivation and resources.
Many people want to be part of a community where they can interact with like-minded people.
People are interested in gaining knowledge about proper nutrition and proper exercise.
People who work from home want to go out and meet other people.
Such needs are like a chain: one customer's pain leads to another. This can be used in sales. For example, based on the needs described above, a fitness center can adapt its offer:

Conduct additional trainings or share materials on healthy eating and sports.
Conduct additional meetings not related to sports, for example, playing board games. Such events will be available to everyone who has a subscription.
These additional options must be communicated to everyone who is interested in the fitness club. Also, the needs must be met in advertising.

Hidden and obvious
Needs can be hidden or obvious.

Explicit needs are those needs that a person is aware of and can formulate. They macedonia phone number list are often expressed in the form of direct requests, descriptions of functionality or expected results.

For example, a client is going to buy a new smartphone, he knows that he needs a model with a good camera, a battery capacity of 5000 mAh, and a diagonal of at least 6.7". Such requirements are easy to use to select a suitable model.

Hidden needs are needs that a person is not aware of. Let's go back to the example with the smartphone. The salesperson in the store asks the customer what he needs the phone for. He answers: to shoot video.

During the sales process, the consultant understands that the person needs good stabilization, so he offers him a model with excellent video stabilization. It costs more than the buyer expected, but he will be delighted with the quality of the videos. The seller selects several more model options for which a stabilizer can be purchased so that the person has a choice. When selling, he emphasizes the personal benefits for the client from purchasing such equipment.