Exclusive Placement: New Upward Adjustments

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The second announced innovation of Direct was the introduction of updated increasing adjustments for rates for exclusive promotion in search engine suggestions. The range of values ​​that will be available with such an adjustment is from zero to one thousand two hundred percent per rate. At the same time, the fact that the number and appearance of advertising products depends not only on rates, but also on many other points - data on the seller, competing advertising messages and search queries - does not allow us to guarantee that increasing rates will be able to ensure broadcasting in suggestions or exclusive placements.

It is believed that increasing adjustments are a useful function Russia cell phone number list and a successful innovation. According to Yandex.Direct analytics, broadcasts in special placement or suggestions (search suggestions) increase conversion. The average CTR increase is from 1-2 to 8% for competitive search queries and up to 20% for branded ones.

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However, it is important to realize that if your single page bid is not raised high enough, your ad will likely not qualify for the special placement category, no matter what adjustments you make.

A mandatory condition for showing in the "Special Placement" section is to mention all eight quick links with their descriptions. In addition, our experts advise specifying contact information (phone number), various clarifications and additional information in order to get into the maximum number of stencils.