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Competent content marketing allows you to promote your services through publications. But posts, articles and other content formats must be regular, useful and unique. You can monitor their quality and diversity with the help of a content plan.

In this article, we will tell you what a content plan is and why it is needed, how to create it, what information to enter. We will also look at several ways to generate content.

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What is a content plan?
This is a schedule for publishing content. Typically, a content plan is bulgaria phone number list formatted as a table. In its simplest form, it has the following sections:

release dates;
topics;
placement sites.
Later in the article, we will look at what else can be recorded in the content plan to make it more detailed and useful.


Simple Content Plan Template
A social media plan can include several platforms at once, like the template above. You can create a separate content plan for different platforms: for a blog on a website or email newsletters.

The plan is made for a period of two weeks. The optimal period is a content plan for a month. Such a timeline, on the one hand, will help to organize posts and see the ratio of different types of content. On the other hand, it will allow you to publish content that will remain relevant.