They are also suffering from a reduced

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Compared to 25% in 2022 . Some, like the American Roku , are looking for new sources of revenue by marketing their own range of screens optimized for streaming . No one knows, however, whether they will be able to compete in this market. The major Hollywood studios are also struggling . Disney, Warner Bros Discovery, Paramount and NBC Universal have lost a combined $10 billion by investing in their own streaming platforms.


return of spectators to movie theaters following the loan database Covid pandemic. Streaming has changed television. Is television, in turn, now changing streaming? Meta suffers a tough defeat over GDPR violations – The parent company of Facebook, Instagram and WhatsApp has been fined €390 million by the European Union for failing to comply with the GDPR. The procedure, which Meta has appealed, involves the company requiring its users to share their data or be banned from using its apps. Meta, which claims there is legal uncertainty, has three months to comply with the EU’s demands.


It claims that these decisions do not prevent targeted or personalized advertising and that advertisers can continue to use its platforms to “reach potential customers, grow their business and create new markets”. The company also claims that the Irish Data Protection Commission, which brought the complaint, does not require it to implement an opt-in option and says it is evaluating a variety of solutions to change the legal basis for data processing. Such a consent option could leave the door open to the refusal of a large number of European users and push the company to review (even more) its advertising strategy in a context where the Google-Meta duopoly is losing its power: faced with Amazon, Apple and TikTok, the two giants have seen their market share fall below 50% in 2022 .