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Once you have determined the number of posts on your blog, you need to define the details of each of your posts for the month. To find the topics you will publish, you must consult your annual analysis so that you can fit the topics you have determined.

Here is a post that can help you find topics for your other articles .

Once you have chosen the topics for the month, you must consider the following information loan data for each of the articles:

Date on which it will be published.
Keyword.
Qualification.
Author.
Specific objective of the publication.
Size.
Platform.
CTA .
And any comments you think are important about the article.
4. Make a biweekly or weekly plan
Every two weeks or every week you will create the articles that will be published according to your monthly calendar. I recommend that you keep a stock of articles so that if something unexpected happens, you won't have to alter your editorial calendar that is already defined. Remember what I told you about consistency.

A good option is to schedule your posts, so you can do everything in advance.

These recommendations are for blog posts, but can easily be adapted to social media posts.

Social media kit


How to adapt the editorial calendar for social media?
Social networks are much more dynamic than a blog, therefore, we cannot make the same amount of posts on a social network and on a blog.

Social media requires more frequent interaction and that is why posts need to be larger.

Since social media requires dynamism , these posts are shorter and more visual, so use images and videos, but always with a text to contextualize the image, so your results will be better.