Objectives of the video
Knowing what you want from your video is another important point. More than generating leads, the video presented on YouTube needs to convey a message. It is also important that it shows that your content is very good and deserves to be considered.
Guide
Making a video production guide is essential for generating leads on YouTube. By writing it, you will exercise your memorization skills, and the video will sound more natural and your speech will be more fluid.
Another important aspect is that when writing a guide, it is possible to determine the length loan data of the video. This is particularly important because it prevents the audience from getting tired of watching it.
Recording
Everything has to be taken into account: location, materials, equipment, etc. It is important to choose a quiet location with little traffic. When recording, repeat as many times as you think necessary.
Edit the material
Ideally, you'll want someone who knows the subject. That is why it's important to have an editing expert. This will leave your video looking professional .
Once you've finished your video and are ready to go, don't upload it yet! Wait. Go to the annotation room and create a new annotation.
But what are annotations for? They are important to redirect the audience to another video or even another site such as a landing page.
Remember that to cite a site of yours as an annotation you must verify that it is really yours. Follow Google's instructions.