If you had to focus your lead generation efforts in one direction for an entire year, which direction would you choose?
If you were like most of the marketers who responded to our latest survey, you'd likely choose content marketing.
Almost 60% of respondents chose content marketing. Other survey items - social media, email marketing and paid social marketing - received much fewer votes (less than 15% each).
So if you haven't yet prioritized content marketing uae phone number list as part of your B2B lead generation efforts, you should stop everything and refocus all of your efforts on content publishing, right?
Not necessarily.
While respondents generally agree that content marketing is a powerful tool in B2B lead generation, there are many caveats.
Content marketing alone may not be enough. Content marketing takes time to produce results. And just because content marketing works well for many B2B businesses doesn’t guarantee that it will produce extraordinary results for yours.
This may explain why 36% of respondents also reported that B2B lead generation has become more difficult in the past few years. (Another 36% reported no change, suggesting it has always been a challenge.)
We wanted to dive into the trends, tactics, and strategies marketers are using in 2021 to create hooks for their B2B employers and customers. So we asked our respondents to share some of their most effective tips and impressive results.
Here's what we learned.
Content marketing is a direction that can be used to access B2B lead generation.
"We do a little bit of everything," says David Oragui of Grow Hack Scale, "but content marketing continues to be the biggest driver of leads and sales for us and our clients."