Posts should contain valuable content for your audience, making them likely to share on social media and other sites. be between 1,000 and 2,000 words long, but you should experiment to see if your audience prefers longer or shorter reads.
Check out free blog post templates to write great how-tos, flyers, curations, SlideShare presentations, and newsletter articles on your own blog.
2. E-books
Ebooks are lead generation tools that united states of america phone number list prospects can download after submitting a lead form with their contact information. They are typically longer, more in-depth, and published less frequently than blog posts, which are written to attract visitors to a website.
Luckily, you can also use ebooks for different purposes depending on your team's goals.
As Nora Leary, chief growth officer at Ironpaper Inc., notes, “E-books serve different purposes at different stages of the buyer’s journey.”
She says, "Ebooks help educate a prospect on a specific pain point and are a great tool for capturing leads. The content should remain introductory and informative."
Leary adds, “Ebooks can convert prospects further down the funnel by offering them useful tools as prospects look at their needs in more detail. An ebook here can dive deeper into a specific problem and solution options and include templates or calculators. Ebooks are further down the funnel and should become more personalized, offering more sales content. At this point, prospects would benefit from a comparison guide or ebook with case studies.”
Ebooks are the next step in the inbound marketing process: after reading a blog post, visitors may want to learn more.