However, before deleting, you should check whether

[Shishirgano9]

Deleting content: To avoid giving your website visitors the impression of negligence, it is better to delete outdated content, such as an invitation that has expired. You should also remove unused content, because Google records what percentage of your website's content is not being used. This may penalize your entire website with ranking disadvantages.


the website text or blog article in question has a good Google ranking for important SEO terms,
Backlinks from other websites or
the text is mentioned on social media.
In this case, a revision is recommended.

So only delete content when you are sure that neither your website line database visitors or customers nor search engines will miss this content.5 Steps to a Successful Lead Nurturing Campaign
by Carsten Lange , on August 22, 2023


5 Steps to a Successful Lead Nurturing Campaign

Your inbound marketing is successful and your website has generated many leads. But how can these opportunities be developed into customers with the help of lead nurturing? Lead nurturing, the active development of leads into real prospects, is usually done via email marketing and is designed in different campaigns depending on the prospect's situation and knowledge of their goals . You should take both aspects - customer perspective and core goals - into account when creating your lead nurturing campaign and base the content of your emails on them.