Another cost of daily business is the cost of sales itself . From managing potential sales to shipping and returns.
Depending on the type of product, you can have a more direct approach to the customer or a more passive one . In the case of Pimpamcross.com, for example, the average ticket price is €500, so they have a more direct and commercial approach to the customer (calls, advice, etc.). Who buys a €900 dirt bike online without asking?
In the case of a team behind each sale advising clients, that time or salary must be taken into account. Although a large part of the process is automatable with email sending, there is always a part that is not.
Payment gateways are not free either. They usually have a commission on each sale or an installation or maintenance cost . So you have to subtract it from the price of the product. There are many alternatives for payment gateways:
Redsys: Direct connection with the bank
Paypal: Private service for card payments
Stripe: Private service for card payments
Cash on delivery: Payment in hand when making a shipment
Transfer: Direct transfer from the client
Bizum: Payment with Bizum application
Online Financial Institutions (Payin7, Sequra, etc.)
There are many others and depending on your type of client, you may be more interested in some than others. And not all of them have a cost such as transfer or collection in store with payment in hand.
Online financial institutions greatly increase the purchase intention for high-priced products.
Once you have chosen your purchasing process, whether active or passive, and the payment gateways, all that remains is shipping management.
Product Shipments
If they are not digital products, you must consider the shipping of the products. Each shipment involves an additional cost .
There are many shipping alternatives: Seur, GLS, MRW, NACEX, Envialía, UPS, etc. The cost of shipping depends largely on your negotiating capacity. Each shipping company has its own rates and method of calculating shipments .
Some shipping companies are cheaper for large packages, others for small packages; it is best to get several quotes and choose the one that suits you best.
Connecting and automating your shipping thailand code number management with your online store can be very helpful. Saving time in your store's day-to-day operations is key to scaling your business .
On the other hand, there are so-called Shipping Couriers. Companies that are dedicated to finding the best option for each shipment. You will not always send with the same company, but depending on the destination and type of shipment, they will help you choose the cheapest or safest.
Website Design
Website development is a one-time down payment for the work of setting up, designing and connecting everything you need for your website.
Currently, the web design market is quite unstable , there are freelancers, agencies or large companies that offer services. Prices vary a lot even for the same web design.
To choose a good web design provider you should look at:
Level of experience : Whether you are an expert in a technology or only have user-level knowledge.
Recommendations from past clients : Even call a client from a website you have displayed and ask about their experience.
Experience in your needs : Whoever works in your online store must have at least created one previously with those requirements.
Remember to ask for several quotes and choose the option with the best price and solution ratio.